SAFE Credit Union CEO Dave Roughton named a Most Admired CEO

PR Newswire
Friday, January 21, 2022 at 4:30pm UTC

SAFE Credit Union CEO Dave Roughton named a Most Admired CEO

Dave Roughton is honored for his exemplary leadership serving the credit union's members with financial well-being services and ensuring the safety of employees during the pandemic.

PR Newswire

FOLSOM, Calif., Jan. 21, 2022 /PRNewswire-PRWeb/ -- SAFE Credit Union CEO Dave Roughton was named a Most Admired CEO by the Sacramento Business Journal for his exemplary leadership during the challenges posed by the pandemic.

In issuing the award, the publication cited Roughton's actions to ensure the credit union's 245,000+ members had access to financial products and services to help them weather the economic impacts of the pandemic and prioritize the health and well-being of SAFE's 750 employees.

"Leading SAFE during such a challenging period took everything I learned in my 40-plus year career in the financial services industry," Roughton says. "Fortunately, I have a strong team at SAFE who's empowered to make decisions to move quickly to address urgent needs. My leadership style is to provide teams the flexibility and space they need to create the best solutions for our members and to support our employees working on the front lines and remotely."

Roughton has embraced changes in the workplace by implementing a new Flexible Work Plan that incorporates hybrid work arrangements as well as finding smarter, better ways to serve members through technology.

He credits SAFE's corporate culture for its success over the past year.
"The pandemic taught us how to leverage our collaborative corporate culture to work smarter, more efficiently, with more flexibility, and to find innovative ways to continue to provide exceptional experiences to our members and employees," Roughton says.

Roughton will join other Most Admired CEO honorees during a black-tie awards ceremony in Sacramento in March.

For more information about SAFE Credit Union CEO Dave Roughton, please contact AVP Communications and Public Relations Micah Grant at or (323) 868-9067.

About SAFE
SAFE Credit Union is a leading financial institution in Northern California with over $4.4 billion in assets and more than 240,000 members. SAFE is a not-for-profit, state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Insured by NCUA.

Media Contact

Micah Grant, SAFE Credit Union, (323) 868-9067,

Carole Ferguson, SAFE Credit Union, 916-836-6318,


SOURCE SAFE Credit Union